I have met many entrepreneurs over the past couple of years, especially solopreneurs – people working alone with some part-time contract help.
We all started our businesses with the goal of serving others. With the help of friends and coaches we identified our special gifts – those skills and talents that are second nature to us. We proceeded to create a business along with a marketing plan to connect us with our ideal clients – those people most in need of our services who are a perfect fit for our personalities, work styles, and values.
In order to have a successful business we have had to look at that last word from a couple of perspectives. The first is our business values. The second is the value we build into our services and products.
My business values include the following:
All people have the right to information in a form that they can access, understand and use.
All people should be treated with respect – prospects, clients, and team members.
Little things mean a lot.
Listen more than you talk.
As Jim Rohn, entrepreneur, author, and motivational speaker, said: We get paid for bringing value to the market place.
This is the other aspect of value in our businesses. Adding value to our services comes through taking the time to go beyond the first pass, whether it is in designing products and services, creating copy, or writing the basic content of speeches, information products, or books.
In order to build your reputation and brand, it is important that your clients have a quality experience when using them. I encourage my clients to start with their clients in mind –
What are your clients interested in?
What problems are they dealing with?
How do they learn most easily?
Are your materials well organized so your clients can find information in them today, tomorrow and next month?
Most of us know our own services too well to create a product on our own. Brainstorming with another person helps us identify all of the possible material to include. And can help us pull out the best content for our first, second, third, and possibly more, products or books.
We need the partnership of someone else to help us recognize the strengths of our material and to see what is missing.
And once the initial glow of creation is past, it helps to have another set of eyes reading and re-reading the content for clarity, organization, typos, and misspellings.