As I am writing this article, everyone around me is preparing for the first snow and ice storm in the Savannah, GA to Charleston, SC area since February 2010.
I am reminded of when we lived in upstate New York and in Maryland near Washington, DC. The trips to the grocery store for milk, eggs and toilet paper. Anecdotal stories about the previous major storms.
How long did it snow? – Days and days.
How deep was the snow? – Enough that it was higher than the roof of your car after you shoveled.
How did it feel to slide around on the ice when you discovered the black ice hidden under the thin coat of snow?
The main difference between here and there is the experience the drivers have had with snow and ice. In this part of the south, with snow storms four or more years apart, the towns and the drivers aren’t really prepared.
The decision to close schools is made early. People are encouraged to stay off the roads. Concerns are raised about the possibility of the ice causing power outages. Batteries to power radios and flashlights are added to the grocery list.
Do you have stories of surviving a major storm?
Do you have stories of surviving a major crisis in your business?
The circumstances of your crisis and how you resolved it can be part of how your tribe identifies with you. Perfect people tend to scare others off. People who have survived a crisis – be it major or minor – are easier to identify with.
Think over the concerns that led you to the business you are in now. Identify a specific situation and jot down as many details as you can. Who was involved? What was important to them? What was important to you?
What questions come to mind as you think about this situation?
This information can be the foundation of the introduction to your information product.
According to Brandon Sanderson, The Way of Kings, “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.”
How can you use your questions to help your clients identify their solutions?