Quality is never an accident. It is always the result of intelligent effort. ~~John Ruskin
We frequently hear the expression “better done than perfect.” This carries along with it the implication that the important thing is to make the decision, follow through on it quickly, get the program or information product out there, and tweak it later if necessary. An unfortunate side effect of this quick action is that too many times the product is sloppy – poorly organized, full of typos, missing essential information.
. . . work from a plan
There are several ways to be sure the quality is there. One is to work from a plan. Think through the purpose of the program or product, identify the various parts and how you want to organize them, and create a timetable for completing the work.
Look at what you already have available to work with. What related programs have you already presented? Have you written articles on the topic already or taught teleclasses on it. Do you have notes from your work with private clients that you can refer to?
What team members do you have who can help you with this – either on your regular team or people you know who have the necessary skills to complete the work quickly? A transcriptionist to create draft documents from audio files. A strategist or editor to help you create a plan and assure the content fits with the plan. A designer to add interesting images to the materials. A marketing specialist to help you plan the launch of the new program or product. A fulfillment company to handle the production and delivery of the physical product if you decide to have a physical version.
Going back to the product itself, you want to think about the various parts you want to create. The core content is usually presented in a print or audio format, preferably both. You may want to add some videos. And that old standby from your childhood – flashcards – updated as affirmation cards or question cards can add interest and effectiveness to your product.
. . . set it aside for a day or two
To be sure the quality is there, you want to set everything aside for at least a day or two, then go through everything with an eye for how does it look – are there any typos, does the information make sense or are there a few words (or even an important point you want to make) missing, does the information flow. At least a couple of people should proofread the final copies of any print.
Creating a plan and working from it is one of the best ways to incorporate Ruskin’s intelligent effort to assure the quality that reinforces a positive outcome in creating a new program or product.
Mary Lou Stark created Your Info Product Development Gal to help speakers, coaches and therapists increase their income and strengthen client loyalty. As an Information Product Strategist she mines her clients’ brilliance to help them develop powerful and profitable information products. Contact her at firstname.lastname@example.org for a complimentary Extraordinary Products, Extraordinary Results Exploratory Session.