Do you have a plan?

I’ve been listening to Christine Kloser’s Transformational Author Experience over the past couple of weeks. The calls have ranged from mindset to actual writing to preparing the book proposal to having buyers ready to buy the book before you write it. They strongly recommend developing a thorough plan whether your…

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Information should be accessible and useful

The why of your business is the foundation, the rock upon which you have built your present and your future. It is most likely based on experiences in your past. It is important to share that why through your books and products in order to engage your clients. I have…

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How to extend the life of your products

I grew up in the Midwest. I think every house in my neighborhood had evergreen shrubs in front of it. Now I live in the Low Country of South Carolina. Every neighborhood seems to have some pine trees along with the live oaks and palm trees – a touch of…

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Where is the value?

I have met many entrepreneurs over the past couple of years, especially solopreneurs – people working alone with some part-time contract help. We all started our businesses with the goal of serving others. With the help of friends and coaches we identified our special gifts – those skills and talents…

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A simple outline that can lead to a powerful product

When writing the content for your next information product, the following is an easy outline to follow: Ø  Inspire your audience to read and use the product. Use at least one story about your topic, preferably referencing an experience of yours or one of your clients around your topic. Ø …

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