Laying out your signature system

Last week we talked about a couple of entry level products that you can create to start leveraging your income. A single downloadable audio file with or without a downloadable pdf file with some notes and simple exercise. This can be up leveled by adding a physical product mailed to…

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First steps in creating an info product

You’ve maxed out your income based on one-on-one work with clients. There are things you want to do, with your business and your personal life that your current income won’t support. You’re ready to add another source of income to your business. Where to start? Typically your first product will…

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Is it time to prune your business?

As your business grows, sometimes it feels like it just “growed like Topsy,” the young girl in Harriet Beech Stowe’s novel Uncle Tom’s Cabin. Typically this phrase refers to something that grows in an unplanned or unsupervised manner. As many entrepreneurs start their businesses they are pulled in several different…

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Information should be accessible and useful

The why of your business is the foundation, the rock upon which you have built your present and your future. It is most likely based on experiences in your past. It is important to share that why through your books and products in order to engage your clients. I have…

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How to extend the life of your products

I grew up in the Midwest. I think every house in my neighborhood had evergreen shrubs in front of it. Now I live in the Low Country of South Carolina. Every neighborhood seems to have some pine trees along with the live oaks and palm trees – a touch of…

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Where is the value?

I have met many entrepreneurs over the past couple of years, especially solopreneurs – people working alone with some part-time contract help. We all started our businesses with the goal of serving others. With the help of friends and coaches we identified our special gifts – those skills and talents…

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A simple outline that can lead to a powerful product

When writing the content for your next information product, the following is an easy outline to follow: Ø  Inspire your audience to read and use the product. Use at least one story about your topic, preferably referencing an experience of yours or one of your clients around your topic. Ø …

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