Laying out your signature system

Last week we talked about a couple of entry level products that you can create to start leveraging your income. A single downloadable audio file with or without a downloadable pdf file with some notes and simple exercise. This can be up leveled by adding a physical product mailed to…

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First steps in creating an info product

You’ve maxed out your income based on one-on-one work with clients. There are things you want to do, with your business and your personal life that your current income won’t support. You’re ready to add another source of income to your business. Where to start? Typically your first product will…

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Do you have a plan?

I’ve been listening to Christine Kloser’s Transformational Author Experience over the past couple of weeks. The calls have ranged from mindset to actual writing to preparing the book proposal to having buyers ready to buy the book before you write it. They strongly recommend developing a thorough plan whether your…

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How to extend the life of your products

I grew up in the Midwest. I think every house in my neighborhood had evergreen shrubs in front of it. Now I live in the Low Country of South Carolina. Every neighborhood seems to have some pine trees along with the live oaks and palm trees – a touch of…

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A simple outline that can lead to a powerful product

When writing the content for your next information product, the following is an easy outline to follow: Ø  Inspire your audience to read and use the product. Use at least one story about your topic, preferably referencing an experience of yours or one of your clients around your topic. Ø …

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How are you adding quality to your products?

Quality is never an accident. It is always the result of intelligent effort. ~~John Ruskin We frequently hear the expression “better done than perfect.” This carries along with it the implication that the important thing is to make the decision, follow through on it quickly, get the program or information…

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